Design Directions International (DDI) is an award-winning, internationally-recognized interior design firm specializing in hotels, conference centers, country clubs, restaurants, historical restorations, and other hospitality-related projects. DDI was founded in 1991 by President H. Linden (Buddy) McDowell, ASID, and Partner Sherry Decker. Mr. McDowell, a graduate of Auburn University, and Mrs. Decker, a University of Georgia graduate, are the recipients of several national design awards including the DoubleTree Hotels Pinnacle Award, Hilton Hotels Gold Key Award, and Georgia Chapter A.S.I.D Gold, Silver, and Bronze awards. Buddy has also received the lifetime achievement award. They have been featured speakers at many hospitality design conferences as well as being published in professional publications such as Hospitality Design Magazine, Interior Design Magazine, and Hotel Business Magazine. Together, they have molded DDI into a successful and highly-respected design firm, completing more than 400 hotel and hospitality-related projects worldwide.
DDI is known for its state-of-the-art design concepts and creative solutions that meet the unique needs of a diverse clientele base. The DDI design team undertakes each project with thorough research and extensive experience, consistently and appropriately implementing the latest industry trends and standards. Their keen eye, creativity, and commitment to detail have produced designs that have set the bar for new standards in luxury, comfort, and functionality.
“At DDI, our mission is to have a complete understanding of our clients’ operational requirements and demands while still providing high standards of comfort and innovative design,” says Mr. McDowell. “We have assembled an experienced and talented group of design professionals to execute every aspect of the interior design process to consistently exceed our clients’ expectations.”
DDI meets client requirements by conducting a detailed analysis of each space and its intended function. The firm’s in-depth knowledge of codes and regulations and extensive working knowledge of the hospitality industry allows DDI’s design team to satisfy client needs within budget and time parameters. These strengths, combined with a focus on the efficiencies of sound business practices, result in signature looks that are both pleasing to today’s sophisticated hotel guests and cost efficient to the owner and operator.
Design Directions International firmly believes that satisfied customers are the true measure of a firm’s success. This guiding principle has led to the firm's long-lasting business relationships and a proud association with a distinguished clientele. It has been our privilege to serve the hospitality industry for almost 25 years, building on our history, experience, and commitment to design excellence and customer satisfaction.